The KeepMore Company
Series 01 · No. 0002
Client Deliverables
What you keep matters more than what you're told
A Marketed-Claim Examination

The tax-alpha asterisk.

A personalized-indexing strategy advertises a headline "tax alpha" of 5.04%. It is a real, audited figure. It is also computed at the highest tax bracket in the country — and almost nobody reading the brochure lives there. This examination re-tests the same claim at a household's actual bracket.

The question we actually answer

Tax alpha measures the value a loss-harvesting strategy adds by deferring or offsetting taxes. That value is only as large as the tax rate it is measured against. A marketed headline number is typically modeled at the top federal rates — roughly 40.8% on short-term gains and dividends, 23.8% on long-term gains. The saver reading it may be in a 10% ordinary bracket with a 0% long-term capital-gains rate. The benefit does not disappear at that bracket. It shrinks, in direct proportion to the rate.

So the examination is simple arithmetic: take the marketed alpha, and scale it by the ratio of the household's real rate to the rate the marketing assumed.

Headline finding · hypothetical illustration
~1.24%

Re-tested at a 10% ordinary bracket against a figure modeled at ~40.8%, a marketed 5.04% tax alpha falls to roughly 1.24% — about one-quarter of the advertised number. Still real. Still worth banking over decades. Just not what the headline implies.

Marketed claim vs. bracket-adjusted reality · hypothetical · single tax year
LineMarketed basisRe-tested basis
Assumed tax rate~40.8% (top federal)~10% (illustrative)
Headline tax alpha (1-yr)5.04%
Scaling ratio≈ 10 / 40.8
Bracket-adjusted alpha~1.24%
What the difference is worth on a sleeve of this size · hypothetical · per year
Sleeve sizeImplied by 5.04%Realistic at ~1.24%
$200,000~$10,080~$2,480
$250,000~$12,600~$3,100
$300,000~$15,120~$3,720

Illustrative figures. A marketed alpha modeled at a top bracket overstates the dollar benefit to a lower-bracket household by roughly the ratio of the two rates. Not a forecast or a recommendation of any product or provider.

"The number was real. The bracket it was sold at wasn't yours."

How the examination is built

  1. Read the asterisk. We find the footnote that states which tax rates the marketed alpha was modeled at — almost always the highest federal rates available that year.
  2. Establish the real bracket. We identify the household's actual marginal ordinary rate and long-term capital-gains rate, plus any state layer.
  3. Scale the claim. The marketed alpha is multiplied by the ratio of the real rate to the modeled rate, producing a bracket-honest estimate.
  4. Separate cash from structure. We distinguish the shrunken near-term dollar benefit from the durable structural value — a harvested-loss bank that can offset future realized gains for years.
  5. Note the state wrinkle. Where a state taxes capital gains, the loss bank can be worth more than the federal-only math suggests in any year a large gain is realized.

What this examination is — and is not

This is an examination of a marketed performance claim against a household's real tax situation. It is not a verdict on whether the strategy is good, and it is not advice to use or avoid it. It restores one missing piece of context — the bracket — so the household can read the brochure with clear eyes. The decision remains entirely theirs.

Want this checked against your actual account?

This examination shows one way money can quietly leave a portfolio. If you want us to examine what may be happening in your actual accounts, request a confidential fee review.

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The Windfall-Structure Examination — How a windfall-structuring framework guards against the predictable human mistakes that lose most large sums.

The Deployment Examination — Whether to invest a large sum all at once or ease it in — and why deploying all at once beat spreading it out roughly 70% of the time historically.

The Sequence-Risk Examination — Whether a portfolio's income survives a market crash that arrives early, and whether a cash reserve absorbs the shock.

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