The KeepMore Company
Series 01 · No. 0004
Client Deliverables
What you keep matters more than what you're told
An Expense-Ratio Examination

Same exposure,
different sticker.

Five flagship funds track effectively the same slice of the market. Over ten years their returns cluster inside a fraction of a point of one another — a statistical tie. Their expense ratios do not tie. They range from about 0.02% to 0.16%, and over decades that gap is the only thing on the page that actually moves the result.

The question we actually answer

When several funds hold the same large-cap exposure, the performance difference between them is mostly noise — they rise and fall together because they own the same companies. The durable difference is cost. A fund's expense ratio is deducted every year, regardless of how the market does, so it compounds against the holder the same way returns compound for them. The examination separates the part of the decision that is a coin flip (which sticker) from the part that is arithmetic (which cost), and prices the cost over a real holding period.

Headline finding · hypothetical illustration
$80k–$130k

On a $1,000,000 position held 30 years, the expense-ratio gap between a near-floor fund (~0.02%) and a pricier proprietary equivalent (~0.10%–0.16%) costs roughly $80,000 to $130,000 in foregone growth — for exposure that performed, before costs, essentially the same.

Five funds, one exposure · representative core large-cap index trackers
TierExpense ratio10-yr return bandVerdict on returns
Low-cost A~0.02%~13.5%–13.7%Tie
Low-cost B~0.03%~13.5%–13.7%Tie
Low-cost C~0.03%~13.5%–13.7%Tie
Proprietary D~0.09%~12.8%Pricier
Proprietary E~0.10%–0.16%shorter recordPricier

Illustrative, anonymized tiers based on published expense ratios and trailing returns for core large-cap index funds. Returns are pre-fee and clustered; the cost column is the durable differentiator. Not a recommendation of any fund.

"The returns are a wash. The cost is where it shows up."

How the examination is built

  1. Confirm the exposure is the same. We verify the funds track the same index or near-identical universe, so any performance gap is noise, not skill.
  2. Line up the expense ratios. The annual cost of each is placed side by side — the one number that is contractual and certain.
  3. Treat returns as a tie. Where trailing returns cluster within rounding, we say so plainly rather than crowning a "winner."
  4. Compound the cost gap. The expense-ratio difference is applied to a realistic position over a realistic horizon to show what the pricier sticker actually costs.
  5. Reframe the decision. The choice was never "which fund performs better." It is "which cost do I want to pay for the same thing."

What this examination is — and is not

This is a cost comparison of funds that share an exposure. It is not a ranking, a buy list, or advice to switch anything. It isolates the one variable that reliably separates otherwise-identical options — cost — and leaves the selection to the household.

Want this checked against your actual account?

This examination shows one way money can quietly leave a portfolio. If you want us to examine what may be happening in your actual accounts, request a confidential fee review.

Book a Confidential Fee Review

Run the Quiet Loss Checklist

Related examinations

The Wrapper Examination — How a zero-cost index mutual fund and a low-cost ETF holding identical companies can still behave like different instruments.

The Vehicle-Tradeoff Examination — Why a few basis points of fund savings can be dwarfed by the listed-options capability the cheaper twin quietly forfeits.

The Reverse-Compounding Examination — What a layered fee really costs — measured not by how small the percentage sounds, but by the share of the final result it removes.

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