The KeepMore Company
Series 01 · No. 0003
Client Deliverables
What you keep matters more than what you're told
A Platform-Cost Examination

The cash that sleeps.

Two brokerages can look identical — zero trade commissions, zero account minimums, the same funds — and quietly pay wildly different rates on the cash sitting idle in the account. One sweeps it into a fund near 3.9%. Another leaves it near 0.01%. Same dollar, same desk, very different year.

The question we actually answer

Most platform comparisons stop at the headline: free trades, no minimum. The cash sweep — what the platform pays on uninvested dollars while they wait — rarely appears in the side-by-side, because it is the line where platforms quietly differ most. A default sweep can pay a near-zero rate; a higher-yielding sweep option can pay close to the prevailing money-market rate. The examination asks one thing: on the cash a household typically leaves idle, what is the default costing them each year, and what does that compound to.

Headline finding · hypothetical illustration
~$1,950 / yr

On $50,000 of idle cash, the gap between a near-zero default sweep and a ~3.9% high-yield sweep is roughly $1,950 a year — left on the table for doing nothing differently except holding the cash in a better resting place. It recurs every year the cash sits.

Annual yield on idle cash · hypothetical · default vs. high-yield sweep
Idle cash heldDefault sweep (~0.01%)High-yield sweep (~3.9%)Annual gap
$25,000~$3~$975~$972
$50,000~$5~$1,950~$1,945
$100,000~$10~$3,900~$3,890
$250,000~$25~$9,750~$9,725

Illustrative. Sweep yields move with short-term rates and vary by platform and sweep option; figures shown are representative, not current quotes. Not a recommendation of any platform.

"Idle cash is one of the quietest leaks in a portfolio."

How the examination is built

  1. Find the default. We identify what sweep the platform uses automatically — not the best-available option, the one the account lands in by default.
  2. Find the alternative. We identify the higher-yielding sweep or money-market option the same platform offers, and the rate it currently pays.
  3. Estimate the idle balance. We use a realistic average of cash that actually sits uninvested across a year — not a peak, not zero.
  4. Quantify the annual gap. The difference in rate, applied to that balance, is the yearly cost of the default.
  5. Project the recurrence. Because the gap repeats every year the cash sits, we show it as a standing drag rather than a one-time number.

What this examination is — and is not

This is an examination of a platform's default cash-handling, applied to an illustrative balance. It is not a recommendation of any brokerage and not advice to move accounts. It surfaces a cost most comparisons omit, so a household can ask the right question of its own platform and decide for itself.

Want this checked against your actual account?

This examination shows one way money can quietly leave a portfolio. If you want us to examine what may be happening in your actual accounts, request a confidential fee review.

Book a Confidential Fee Review

Run the Quiet Loss Checklist

Related examinations

The Cash-Coverage Benchmark — Whether a portfolio's income actually covers a household's fixed yearly cash need in year one, or forces a sale to make up the shortfall.

The Yield-Mirage Examination — Why a fund's headline distribution yield can sit well above its true long-run compound return, with the gap hidden in the price.

The Fee-on-Income Examination — How a fee that looks small against total assets can claim a large share of the income a household actually lives on.

All examinations →

Learn more about The Head Start →

← Return to The KeepMore Company